At Wilhelmina, we like to contribute to a better world. That’s why we make more and more of products, like our single packs, with sustainable packaging. This way, we can reduce plastic with 14,512 kg per year! And we put these single packs in a cardboard dispenser, which comes down to an additional 8,282 kg per year. That’s 22,794 kg less plastic every 12 months! Furthermore, the new paper packaging will decompose in nature, if some happens to fall out of your pocket by accident. Which is a relief.
Wilhelmina is a part of Fortuin. The company started in 1842 as a confectionary company, founded by Willem Hendrik Fortuin in Lemmer. Not long after, the company moved to Dokkum, where you can still find us today.
Over the years, we transformed from a luxury confectionary bakery into an innovative confectionary factory. Wilhelmina has a long history that we are very proud of. Refreshment is timeless, something our rich history clearly proves.
In 1977, we released our first Wilhelmina tin. The perfect way to store our mints, and the tins were also very beautiful to look at. We could never have predicted that we’d still be using these tins many years later. After the first tin, we released many other varieties with various images of members of the Dutch royal family. For example, we released a special tin for Wilhelmina’s inauguration, and another one to celebrate the marriage of Willem Alexander and Maxima.
Aside from tins with members of the Dutch royal family, we also made tins for extra special occasions. A Frisian tin, a Delftblue tin and a tin in the typical Holland style are just a few beautiful examples.
At Wilhelmina, we are happy to contribute to a better world. That’s why we make more and more of products, like our single packs, with sustainable packaging. This way, we can reduce plastic with 22,794 kg per year! A lot of our products these days are also vegan.
Curious about the latest trends? Take a look at our refreshing range.